Bloom In The News


San Rafael man rebounds from homelessness to tech sector

Santiago practiced mock interviews with the street team’s help and picked out interview attire at Bloom, a San Rafael nonprofit formerly called Dress for Success. The organization provides skills and free professional clothing for those transitioning to a self-reliant life.

BLOOM and The Alliance of Career Development Nonprofits hosts celebratory event in honor of Women’s History Month

BLOOM empowers women who are seeking employment in a special celebratory event in honor of Women’s History Month

San Rafael's Bloom and the Alliance of Career Development Nonprofits (ACDN) celebrate National Women's Month by empowering women seeking employment.

KWMR West Marin Community Radio

Bloom's Executive Director, Sherene Chen, gets interviewed by Susan Santiago of KWMR West Marin Community Radio.

On the Scene

Image for Success became Bloom and celebrated its grand reopening with a ribbon cutting at it's San Rafael store on September 15.


Bloom Doles Out Shoes to Kids at San Pedro Elementary in San Rafael

Less than four months ago, Strawberry Resident Sherene Chen took the leap of a life time, jumping from running her Style by Sherene fashion consulting firm to becoming the executive director for Bloom, the renamed 17-year-old, San Rafael-based nonprofit Image for Success.

North Bay Business Journal

Bloom, a nonprofit organization that provides complimentary wardrobes to men, women, and children who are transitioning to a life of self-reliance, announced the hiring of a new executive director, Sherene Chen.

Bloom Annual Fundraiser, Passion for Fashion! 

Friday, April 28th, 2017 at the Embassy Suites in San Rafael.

Help raise funds for Bloom Marin and enjoy an upbeat fashion show, shopping opportunities, a delicious lunch and much more!

To Our Beloved Marin Community

Our clients couldn't do it without us, and we couldn't serve them without you! Thanks for your support, it's going to be a Happy New Year for the over 1,500 men, women, and children who have been served by Bloom Marin, formerly Image for Success, in 2016.

Barbara Lee is nominated for the Lifetime Achievement award for the Heart of Marin Awards.

Thank you to our generous supporters 


These 25 nonprofits are improving the lives of many Marin Residents. By Jim Wood

Bloom, which has a San Rafael retail store, provides complimentary wardrobes and life skills training to folks seeking self-reliance.

Mill Valley Resident Takes the Helm of Bloom (Formerly Image for Success)

Organization provides free wardrobes and life skills training to men, women and families transitioning to a life of self-reliance. They’ve helped more than 1,500 Marin residents in 2016 to date.

Changing lives by changing appearances

Image For Success, a San Rafael-based nonprofit agency, has changed the lives of many Marin County women over the years and among the latest is Novato’s Christina Herrera.

San Rafael program helps women fashion new image -- and find work

Sarah has been on welfare for six years and often doesn't have enough money for basic necessities such as food. Luxuries like new clothes are simply out of the question.

Women job seekers aim to dress for success with San Rafael nonprofit

Theresa Fross, of San Rafael, has spent most of her life in scrubs. But the 60-year-old former X-ray technician left medicine in 2010, and now needs help figuring out what to wear for a job interview in a new field.

Changing Women’s Lives at Image for Success

Ryan McCann is a 32-year-old hairstylist with a self-proclaimed edgy flair when it comes to clothes. She beamed with excitement that Wednesday morning when we met outside the dressing room at Image for Success, a unique volunteer-based clothing store located a few miles north of the San Francisco Golden Gate.

Image For Success

Image for Success is a nonprofit organization in San Rafael. They provide two-week wardrobes to men, women and children transitioning to a life of self-reliance. Their goal is to offer individuals a revived sense of dignity and self-assurance that comes with looking their best. In addition to providing interview suits, Image for Success provides clothes for every day – a critical need when someone is making the effort to change their life.

2017 Boilerplate

About Bloom (formerly Image for Success) - Bloom is a volunteer-based nonprofit that provides complimentary wardrobes and life skills training to men, women, and children transitioning to a life of self-reliance. Our clients are among the low income or working poor populations who are referred by supporting social services agencies. The population served includes participants in substance abuse recovery programs, victims of spousal abuse, as well as others who are homeless, jobless, or suffering from economic hardship. Bloom not only provides clothes to satisfy the requirements of the workplace, but also to enhance the social and recreational needs of our clients who are working to transition to a life of self‐sufficiency. Bloom is the only non-profit in the United States to provide wardrobes for the entire family at no fee to the client. For more information, visit, and join us at Facebook, Twitter and Instagram.

2017 Boilerplate Versions


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